Ryan Sprance accepted into Forbes Agency Council

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies.

New York (May 13, 2019) — Ryan Sprance, Founder & Chief Strategist of Kaihatsu Media, a digital media agency focused on hospitality and entertainment, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

Ryan Sprance was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Ryan Sprance into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Ryan has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. Ryan will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Ryan Sprance will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“I am thrilled to be joining the Forbes community to share my digital marketing expertise. Working with Forbes will continue to solidify Kaihatsu Media’s position as a leader in the digital media landscape.” said Ryan Sprance, Founder & Chief Strategist of Kaihatsu Media.

ABOUT FORBES COUNCILS

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

5 Tips on FTC Compliance in Influencer Marketing Campaigns

Ryan originally published this post on JuliusWorks.com on November 13, 2017.

In the recent months, the FTC has taken great strides to level the playing field with a group that previously was not impacted by standard regulations in traditional marketing. Back in April 2017, The Federal Trade Commission (FTC) sent letters to approximately 90 celebrities, athletes, influencers and brands reminding them of the need to disclose any “material connection” between the influencer and the brand. The letter goes on to clarify that a material connection could consist of a business or family relationship, monetary payment, or the provision of free products. Important note here, free product needs to be disclosed!

The majority of the responsibility falls on the brand to enforce guidelines with the influencer. Just put yourself in the frame of mind of the FTC. If a large brand seeks out 30 micro- and power influencers with a fan base from 5,000 to 100,000 followers and they were not properly directed on the requirements to disclose, the FTC will go after the largest player, which in most cases is the brand.

Here are five tips to implement in your future campaigns to keep your brand protected and help your influencer partners tell better stories about the relationship.

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5 Ways Your Brand Can Leverage IGTV

1. Vertical video is king.  Stop fighting it.  It’s all about screen real estate.

It’s the age of mobile content consumption and IGTV is the next wave approaching the shore.  IGTV, relying heavily on the vertical video format, is going to feature videos up to an hour in length.  The vertical video format is key, even in the face of all the clamoring against it.  After all, people are watching your videos on their phones.  And without judging people for choosing to forego the minuscule effort it takes to change the physical orientation of a smartphone from vertical to horizontal in order to watch videos which are traditionally filmed in the horizontal orientation, the fact remains that more and more people are choosing to keep their devices in the vertical orientation.  Why doesn’t everybody switch the orientation for a better viewing experience?  Who cares?  It doesn’t actually matter why.  What it ultimately means is that the video you filmed in the horizontal orientation is often being viewed on a phone being held in the vertical orientation.  As such, your video occupies only one-third of the available screen real estate.  Therefore, it’s time to give vertical filming its due.  Right or wrong, catering to the consumer is always right.

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